While perhaps a bit dusty, this topic will never really die (and should not!). Regardless of name, its spirit remains. That said, I just received this suggestion through private message and wanted to share it with others - especially those in the scholastic leagues...
The biggest initiative I have for the coming year relates to high school hockey. I am going to pitch to the high schools that all junior and senior players, Club, CIF, whatever, need to spend some time at the middle schools with a roller hockey demo (to 'find their replacement' when they graduate) as well as to serve required community service time. If we had all high school players focusing thier community service time on growing and marketing the sport in their local areas (including coaching rec and middle school teams, giving clinics, etc) -we could really grow the awareness and then the enrollment will follow.
If you gave one idea, just one, that could help another program somewhere better itself or advance the sport, or even be the spark to another idea, then you would be helping hockey helping hockey.