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Thread: These are the kind of marketing people Pro Inline Hockey needs

  1. #1

    These are the kind of marketing people Pro Inline Hockey needs

    http://www.azcentral.com/sports/azet...issors-CR.html

    If marketing people can get a Rock Paper Scissors competition onto ESPN there should be no reason why Inline Hockey couldnt go do the same.

  2. #2

    Re: These are the kind of marketing people Pro Inline Hockey needs

    Haha, I saw that the other day and thought the exact same thing.

  3. #3

    Re: These are the kind of marketing people Pro Inline Hockey needs

    Yes and no. Strictly talking about television coverage and not marketing in general....

    Looking through the eyes of the average TV exec, inline hockey already bears a lot of similarity to ice hockey, has already failed as a TV experiment, and ice hockey doesn't even get good ratings .... so we're already working from a disadvantage.

    I'm sure we've already had this conversation multiple times, but if you walk up to the average person on the street and say 'roller hockey', they either have no clue what you're talking about or think of street hockey. If you bring up RPS, they can relate to having played the game before and already know the rules, making them much more likely to watch.

    People are infinitely more likely to watch televised sports that they have either played or watched live.
    Mike Burke
    Executive Director - ECRHA
    Managing Partner - Power Play Stats

  4. #4

    Re: These are the kind of marketing people Pro Inline Hockey needs

    Don't you have to pay to get it televised? I didn't think they do events like that for free (and that's if they're interested).
    Justin Brennan

  5. #5

    Re: These are the kind of marketing people Pro Inline Hockey needs

    Quote Originally Posted by Leaferguy View Post
    Don't you have to pay to get it televised? I didn't think they do events like that for free (and that's if they're interested).
    Depends on who you're dealing with.

    I know I've tried to deal with CSTV on numerous occasions regarding NCRHA/CRHL and they won't even give us the time of day.
    Mike Burke
    Executive Director - ECRHA
    Managing Partner - Power Play Stats

  6. #6

    Re: These are the kind of marketing people Pro Inline Hockey needs

    The companies sponsoring the events put up the cash for it to be on TV. I don't see major companies jumping at roller hockey to pay for it to be on TV. Add to the fact that the level of talent is at best on par (on a regular basis) with junior leagues, and you don't see that being plastered across major networks.

    I'm sure Nathan's gives a huge amount of cash to ESPN every 4th of July to have this go on, but it's worth it to them, as everyone associates Nathan's with the event. I go to Coney Island 2-3 times a month throughout the summer, and more times than not we end up stopping in there, and inevitably we end up talking about competitive eating.

    I'm sure sponsors step up for the spelling bee because it gets decent ratings, since people are for one reason or another fascinated by it. But I don't see the same kind of interest being paid to mediocre no-check hockey, when the best players in the world aren't even being watched.

  7. #7
    Join Date
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    Re: These are the kind of marketing people Pro Inline Hockey needs

    Spelling Bee - I just can't stop watching. If only for that one kid that passes out at the microphone stand. PRICELESS, better than America's Funniest Home Videos.

    The one kid got up and spelt the word right after keeling over. Amazing? Who was the guy from the Flyers that was pretty much out on his feet, after getting a wicked check, and stumbled to the bench? Bet you he couldn't spell I WANT MY MOMMY after that hit.

    Steve Inge

  8. #8

    Re: These are the kind of marketing people Pro Inline Hockey needs

    Spelling bee is on due to some inane requirement for 'educational' television, I think.
    Mike Burke
    Executive Director - ECRHA
    Managing Partner - Power Play Stats

  9. #9

    Re: These are the kind of marketing people Pro Inline Hockey needs

    Then what does FOX use???

  10. #10

    Re: These are the kind of marketing people Pro Inline Hockey needs

    Quote Originally Posted by GoRangrHky View Post
    Then what does FOX use???
    Sex ed????
    Mike Burke
    Executive Director - ECRHA
    Managing Partner - Power Play Stats

  11. #11

    Re: These are the kind of marketing people Pro Inline Hockey needs

    The product needs to be near-flawless before you start worrying about throwing it up on TV. If it's not, what's the point?

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